The widespread trade in today's business world, the increase in the number of organizations in the same sector, and accordingly the increase and change in customer expectations have made the business of businesses more difficult and made the concept of customer even more important. It is possible for businesses to ensure their continuity, to stand in their sector, to create brands, to protect their brand values, to increase their brand value, and to achieve these goals by keeping their existing customers and acquiring new customers, and this is through absolute customer satisfaction.

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Customer satisfaction is defined as the benefit that customers receive from goods and services in return for their expectations.  The ISO 10002 standard is based on the feedback mechanism.  Within the scope of this standard, it is foreseen to fulfill the management commitments regarding the resolution of the said complaints and the improvement of customer service, taking into account the customer complaints.   

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Benefits of ISO 10002 Customer Satisfaction Management System:

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• Customer trust; increasing customer loyalty

• Increasing productivity; Identifying and eliminating the causes of customer complaints, improving business operations

• Better customer relationship management

• Continuous improvement

• Transparency

• Auditability

• Increasing customer satisfaction

• Improving brand image

• Credibility

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